Jessi Baker – How blockchain enables the circular economy, 2018 Summit

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Everyone’s talking about blockchain. But if you can get your head around what blockchain is, it’s still unclear how this trend will impact business and the economy, and what it could mean for customers.

β€œStarting to use the internet not just to exchange data but to fundamentally exchange value has humongous potential for our material world”

Blockchain has potential to disrupt financial markets, but what if every great product came with information about who it was made by, where it came from, and what it is made of? Could blockchain enable better traceability of products, components and materials?

Jessi Baker, Founder and CEO of the startup Provenance, reckons that smart businesses should be look at blockchain nowβ€Šβ€”β€Šand some have already started.

The 2018 Summit took place at The Roundhouse in London on Thursday June 21st. Speakers discussed big ideas and world-views re-shaping how we view our economy, the role of digital technologies in making the previously unimaginable possible and shared stories of disruptive realities in business, cities and policy already happening today.

Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insight & analysis, and communications to accelerate the transition towards the circular economy.

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The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy by world record breaking sailor Ellen MacArthur. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. With the support of its Core Philanthropic Partners SUN, MAVA and People’s Postcode Lottery and Knowledge Partners Arup, IDEO, McKinsey & Company and SYSTEMIQ.
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